The authors deliver a decisive blow to the idea of unidirectional behavioural and cognitive evolution in this tightly argued account of why the bow and arrow was invented and then possibly laid aside by Middle Stone Age communities in southern Africa. Finding that all are modern humans (Homo sapiens), they paint a picture of diverse strategies for survival and development from 75 000 years ago onwards. It is one in which material inventions can come and go, human societies negotiating their own paths through a rugged mental landscape of opportunity.