Production timing is an essential element in fresh vegetable growers'efforts to maximize profitability and reduce income risks. The present studyuses biophysical simulation modeling coupled with a dual crop (tomatoes,sweet corn) whole-farm economic formulation to analyze the effects ofgrowers' risk aversion levels and price consideration (seasonal or annualprice consideration) in expected net returns and production practices. Thefindings indicate that consideration of seasonal price trends results inhigher expected net returns and greater opportunities to mitigate risk.Furthermore, risk aversion levels substantially influence production timingwhen seasonal price trends are considered.
