The Magdalenian stage of the Upper Palaeolithic is renowned for its ‘art’, both in the form of portable objects and of motifs and depictions on cave walls. Many of these portray animals, with human imagery playing a relatively minor role. Systematic analysis of human images from three separate zones of south-western France demonstrates that different styles of image were chosen by different communities. The evocative power of the human form, and the conceptual importance of the human image as a depiction of the self, highlights the significance of these Magdalenian representations. Particular attention is drawn to the realistic styles of portrayal employed in some parts of the region. This, it is argued, betokens the arrival of the individual, and the regional styles illustrate the presence of separate Magdalenian territories, occupied by communities that were in contact with one another but that chose different approaches to the human form as expressions of group identity.