Thailand and Germany's poultry industries face different agro-ecological and socio-economic circumstances, as well as a variety of public policies on sustainability in poultry production. Based on literature, 26 sustainability issues were identified and categorised into the five dimensions of sustainability, including environmental, economic, social, political and animal welfare aspects. Through a two-round Delphi methodology with an expert panel, additional concerning issues were proposed and all the sustainability issues were weighted by level of concern, from level 1 (not at all concerned) to level 5 (very concerned). Results showed that social, animal welfare and economic issues dominate the current discussion of sustainable poultry production. The use of antibiotics in poultry production, killing of male layer chicks and the role of food retailers were rated ‘very concerning’ by the German experts, whereas the Thai experts considered the outbreak of avian influenza and other highly infectious diseases, disease control in neighbouring countries, use of antibiotics in poultry production, contamination of meat and eggs with zoonotic microorganisms, and standards for poultry products required by importing countries as the most concerning issues.

The poultry sector is an important and vibrant segment of agriculture in Pakistan with a significant contribution to the national GDP (1.3%). Commercial poultry production in Pakistan started in the 1960's and has been providing a significant portion of daily proteins to the Pakistani population ever since. During its evolution the industry enjoyed promotional policies of the Government, but has faced several challenges such as disease outbreaks and retail price fluctuations. Despite its important role in the country's economy, not a single scientific study is available on its evolutionary history. The data available in this regard are scattered and lack reliability. This review is an effort to encompass the history of the overall growth of the poultry industry in Pakistan, its present status (2012 statistics) and future directions and challenges. This article may serve as the basic source of information on Pakistan's poultry industry achievements. It will also guide poultry experts and policy makers for developing strategic planning for further growth of the industry.

Factors unique to the turkey industry suggest that conclusions concerning market structure and demand specification drawn from aggregate poultry data cannot necessarily be extrapolated to the turkey industry. The Wu-Hausman endogeneity test is used to examine demand specifications and industry structure specifically for turkey meat. In contrast to general poultry, quantity—not price—is found to be predetermined in demand models that use annual turkey data. Quarterly demand analysis suggests this result stems from biological cycles that limit a producer's ability to react to price change and the use of a weighted average for determining price and quantity.

A national survey of broiler industry executives is conducted to analyze site-specific factors related to the broiler-complex location problem. Conjoint analysis is used to analyze the broiler complex location decision. Feed costs, community attitude toward the broiler industry, availability of geographically concentrated growers, unemployment rates, and wage rates were found to be the top five factors affecting broiler company location decisions. The quality of roads between feed mill and growers; electricity, heating, water, and sewage costs; and the number of potential growers in the region were also found to be important.

The historical development and economic impact of pharmaceuticals in the UK are nowadays reasonably well documented. That industry has become the most profitable and fast growing of the country's high-tech industries. Its member firms undertake more than one-fifth of the national research and development (R&D) activities, one half being carried out in Britain, and currently achieve a £2.4 billion favourable trade balance with the rest of the world.

The food industry operates in an explicitly dynamic environment which demands constant adjustments and responses. The purpose of this paper is to identify important elements of brand positioning by reviewing literature and research into successful poultry brands in Slovenia. A investigation into leading Slovenian poultry brands was used to illustrate the importance of certain elements in repositioning brands in competitive markets. The analysis of competitors in the food market in Slovenia, Austria, Germany, Czech Republic and Switzerland, the analysis of the branding, the results of primary qualitative market research, and the development and testing of possible concepts all offer a basic starting-point for new market positioning. The method used for the implementation of the primary research and for the subsequent testing of the concept was via focus groups. The presented conceptual model for strategic positioning of a brand in a competitive market of high-volume products can enable the definition of various concepts for the new positioning in markets.

The mechanisms involved in the control of growth in chickens are too complex to be explained only under univariate analysis because all related traits are biologically correlated. Therefore, we evaluated broiler chicken performance under a multivariate approach, using the canonical discriminant analysis. A total of 1920 chicks from eight treatments, defined as the combination of four broiler chicken strains (Arbor Acres, AgRoss 308, Cobb 500 and RX) from both sexes, were housed in 48 pens. Average feed intake, average live weight, feed conversion and carcass, breast and leg weights were obtained for days 1 to 42. Canonical discriminant analysis was implemented by SAS® CANDISC procedure and differences between treatments were obtained by the F-test (P < 0.05) over the squared Mahalanobis’ distances. Multivariate performance from all treatments could be easily visualised because one graph was obtained from two first canonical variables, which explained 96.49% of total variation, using a SAS® CONELIP macro. A clear distinction between sexes was found, where males were better than females. Also between strains, Arbor Acres, AgRoss 308 and Cobb 500 (commercial) were better than RX (experimental). Evaluation of broiler chicken performance was facilitated by the fact that the six original traits were reduced to only two canonical variables. Average live weight and carcass weight (first canonical variable) were the most important traits to discriminate treatments. The contrast between average feed intake and average live weight plus feed conversion (second canonical variable) were used to classify them. We suggest analysing performance data sets using canonical discriminant analysis.