The epilogue critically assesses how successful the ruling elites were in their republican project of turning peasants, laborers, and day laborers into modern citizens through consumption and economic integration. This critique proceeds by emphasizing the tensions between plebeian and elite attitudes toward consumption and citizenship by the end of the nineteenth century and the beginning of the twentieth. It also invites global historians and historians of Latin America to ask new questions about capitalism and globalization “in the margins” by studying consumption from below, so as to interrogate the entrenched narratives of underdevelopment and dependency that still permeate our historical interpretations about Latin America today.

Based on the recorded experiences of foreign merchants and local shopkeepers, literature, and visual sources, Chapter 3 delves into how the tastes and preferences of Colombia’s Plebeian consumers influenced the production of textiles abroad. It shows how their demands for specific colors, designs, and shapes were communicated through a chain of intermediaries to manufacturers in the United States and England, who risked having their merchandise returned and losing customers if they failed to comply. The chapter emphasizes that terms of trade were never solely determined by US or European interests; the preferences of everyday Colombian men and women actively shaped the republic’s marketplace.