The diet and feeding pattern of scyphomedusa Stomolophus meleagris (Rhizostomeae) was studied, by comparing stomach samples from different developmental stages and environmental zooplankton with the aim to determine diet composition, trophic niche breadth, selectivity and feeding overlap of this edible jellyfish species. Samplings were performed during April and December 2010 and in January 2011, in the coastal lagoon Las Guásimas (27°49′–27°54′N 110°40′–110°35′W), central Gulf of California, which consisted of zooplankton tows and jellyfish collections for stomach content. More than 39 prey items were identified in the gut contents (N = 69), from which eight taxa formed over 90% of the total. Fish eggs were considered main prey (58.6%), copepods (10.8%), veliger larvae of gastropod (13.0%) and bivalve (12.7%) were secondary prey while cirriped and decapod larvae were incidental prey (<3%). However, these proportions varied significantly between small, medium and large size classes of medusa as well as number and type of prey increasing as a function of medusa size. Values of Levin's index confirmed S. meleagris is a specialist predator and Pearre's index showed positive selection of fish eggs, gastropods, bivalves and cirripeds while selectivity was negative for copepods and appendicularians. The relative timing of these changes suggests that ontogenetic processes are closely related with shift in the diet, which indicates increasing predation pressure during development of the medusoid stage of this species, thus emphasizing their ecological importance in coastal ecosystems.