This chapters turns from the supply side to the demand side and examines what sorts of news people get and how much of it they get from what sources. The chapter also considers evidence about news avoidance, echo chambers and mixed diets as the factors underlying the use of news from different sources.

This chapter opens with a review of the dangers of misinformation and conspiracy theory beliefs. We then review the literature on debunking techniques, highlighting why debunking is largely ineffective at combatting QAnon and other conspiracy theories. Although corrections are largely ineffective, repeated corrections, warnings, and alternative accounts for misinformation can improve their effectiveness. In contrast to debunking, another approach is “prebunking”; trying to prevent conspiracies rather than counter them. Based on inoculation theory, Banas and Miller (2013) found that both fact-based and logic-based messages delivered before a conspiracy film helped build up participants’ resistance to that message. Next, this chapter discusses the role of media literacy in the QAnon—and other more general—conspiracies. Research has indicated that greater news media literacy relates negatively to beliefs in conspiracies (Craft et al., 2017). A brief discussion of how QAnon is similar or different from other groups is offered, along with some research questions for future study about QAnon specifically.