By connecting seemingly scattered reforms and debates over the 1900s and 1910s, this paper outlines a longer process that eroded the institutional and ideological foundations of the imperial examination system (keju) that did not vanish immediately after the 1905 abolition. Under the title incentive program introduced in 1904, keju titles had been awarded to graduates of modern schools until the very end of the Qing dynasty. As the number of modern schools surged over the 1900s, the program led to an overexpansion of title holders, and ironically enhanced the scholar-official identity that was at odds with the discipline at the modern schools. To lobby for the abolition of the program, non-official reformers of education formulated a moralized critique against the keju titles, but no substantial reform had been undertaken before the 1911 Revolution ended the Qing dynasty. In the 1910s the same network of late Qing reformers launched an ideological war against traditional values that they saw as the ideological foundation of the keju. They constructed new concepts of education and vocation that spread through a powerful network connecting education, industry, and media. This “longer abolition” of the keju produced a prolonged effect on the visions of social order in twentieth century China.