The Chinese Communist Party (CCP) government engages in a vast range of measures aimed at moulding global and domestic public opinion on the Taiwan issue. The Taiwan frames set by the CCP are not just aimed at shaping domestic Chinese public opinion and global discourse on Taiwan-related matters; they also succeed in curtailing the Republic of China (ROC) on Taiwan's global political and commercial space. The CCP's Taiwan frames are in direct conflict with the evolving “Taiwanese identity” frames coming out of the ROC. Moreover, they form part of the CCP government's wider ideological project to frame global concepts of “Chineseness,” which is aimed at combating other ideological challenges to that trope such as the Falun Gong movement, Tibetan independence activism and Chinese democracy groups. Yet, political, economic and technological changes in the PRC and globally suggest that, despite the CCP government's increased efforts, it may be harder than ever to ensure that the CCP frames have the desired effect.