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Chapter 12 - The Role of Media Reporting for Substance Use Stigma
- By Eva Baumann, Philip Horsfield, Anna Freytag, Georg Schomerus
Edited by Georg Schomerus, Universität Leipzig, Patrick William Corrigan, Illinois Institute of Technology
Book:

The Stigma of Substance Use Disorders

Published online:

23 June 2022

Print publication:

09 June 2022, pp 213-231
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Summary

What people know and how they think about drug use, consumption practices, and addiction is considerably influenced by the way the topic is talked about and framed in the media. Problems associated with the stigma of substance use disorders (SUDs) point to the need to identify factors that contribute to stigmatization and the urgency to outline courses of action to combat the stigma of addiction and other SUDs. The chapter first lays out the role the media take regarding the stigmatization of people with SUDs and refers to theoretical approaches in communication science. Findings on the coverage of people with SUDs in the media and mechanisms that lead to stigmatizing portrayals are delineated. In a second step, media guidelines as a possible means to strengthen the destigmatizing role of the media are described and discussed. Against this background, the media’s role in reporting for substance use stigma is discussed.