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  • Epilogue

  • from Part V - The Role of Scholars
  • Edited by Matthew Powers, University of Washington, Adrienne Russell, University of Washington
  • Book:
    Rethinking Media Research for Changing Societies
    Published online:
    18 September 2020
    Print publication:
    20 August 2020, pp 205-218

  • Summary

    This chapter reviews the core issues raised in the book, and suggests points for further research. Silvio Waisbord discusses how media scholarship might best engage publics and how it might best intervene in shaping media and public life. Given the scope and scale of current change in the communication landscape, Waisbord calls on media scholars to revisit the analytical scaffolding and normative arguments that form the basis of the field. He calls on scholars to acknowledge and work to better understand the reality of fragmented media ecologies, heterogeneous forms of public engagement, and fractured public knowledge.