This chapter considers Defoe’s profound interest in the language and mores of popular culture. It illustrates the way that the Tour uses the speech and activity of the people to show how each region contributes to the diverse culture of the nation, as a means to evoking the variety of Britain. The “talk and activity” of the people, as G.A. Starr puts it in an important article, help to flesh out this evocation of Britain. Defoe had a special penchant for proverbs, which he used in the title of several works, and which are scattered through the text of his major books in both fiction and non-fiction. Proverbial usages reflect not just habits of mind among the population at large, but also the outlook of those who live in particular corners of the kingdom. The treatment owes much to his keen ear for speech patterns, evident in the dialogues found elsewhere in his oeuvre. Moreover, in a number of places within the Tour, Defoe cites local customs, often related to tales and legends, that he generally treats with obvious scepticism. Apart from all else, he was a pioneer in the literary use of folklore.