Native breeds of beef cattle in Britain have been superseded by imported breeds since the 1960s, but a changing market in the 1990s has begun to restore traditional values. The distinctive qualities of native breeds are becoming more relevant, and the White Park is a prime example of their importance. This paper makes a critical evaluation of several studies of White Park cattle that have been carried out, namely productivity in non-intensive systems of management, assessment of type and function by linear measurements, quality of product (meat), and value in crossing programmes. It concludes that breeds such as the White Park derive significant added value as a result of their native adaptability and the high quality of their beef, and that they benefit from a market driven by consumers rather than supermarkets. The use of different linear measurements is proposed, and the effective use of White Park bulls in crossing programmes is demonstrated.