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  • 13 - The Expertise Reversal Principle in Multimedia Learning

  • from Part III - Basic Principles of Multimedia Learning
  • Edited by Richard E. Mayer, University of California, Santa Barbara, Logan Fiorella, University of Georgia
  • Book:
    The Cambridge Handbook of Multimedia Learning
    Published online:
    19 November 2021
    Print publication:
    09 December 2021, pp 171-182

  • Summary

    This chapter summarizes research and theory concerned with the effects of learner expertise (prior knowledge) on multimedia learning. According to the expertise reversal principle, in many situations, design principles that are effective for novice learners may not be effective or even hinder learning for more knowledgeable learners. The main theoretical issue associated with this principle concerns the integration in working memory of instructional information with knowledge structures held in long-term memory. The major instructional implication is the need to tailor instructional formats and procedures to changing levels of expertise. The chapter also suggests future research directions.