Several species of Echinochloa P. Beauv., introduced at multiple events, have established themselves as a persistent concern for U.S. rice production. In this review, we highlight the key biological characteristics of economically relevant Echinochloa in U.S. rice production, revisit their historical trajectory, and suggest research directions for their management with special reference to barnyardgrass. Ecologically differentiated Echinochloa species have a distinct association with rice culture methods that have been practiced for the last few decades, barnyardgrass being historically predominant in drill-seeded rice in the mid-South, and early watergrass and late watergrass in water-seeded California rice. However, the emerging evidence challenges the dogma that other Echinochloa species for specific regions are of less importance. Primarily managed by the water-seeding method of rice culture in the early years of the 20th century, Echinochloa species have persisted in the sophisticated U.S. rice culture through the evolution of resistance to herbicides in recent decades. Accumulating knowledge, including those of recent genomic insights, suggests the rapid adaptability of Echinochloa. The last decade has seen a (re)emergence of nonchemical methods as a key component of sustainable management, among which use of harvest weed seed control (HWSC) methods and cover crops in the mid-South and stale-drill seeding in California are being considered as potential methods for managing Echinochloa. In recent years, furrow-irrigated rice has rapidly supplanted a significant proportion of conventionally flooded rice in the mid-South, whereas the propensity for compromised continuous submergence is increasing in California rice. On the cusp of this shift, the question at the forefront is how this will affect Echinochloa interference in rice and how this change will dictate the management efforts. Future research will lead to the development of a clear understanding of the impact of the changing agroecosystems on Echinochloa species and their response to the prospective integrated control interventions.