In 1945 the Curtin Labor Government declared it had the capacity and responsibility to permanently eliminate the blight of unemployment from the lives of Australians in its White Paper ‘Full Employment in Australia’. This was the culmination of a century of struggle to establish the ‘right to work’, once a key objective of the 19th century labour movement. Deeply resented and long resisted by employer groups, the policy was abandoned in the mid-1970s, without an electoral mandate. Although the Australian Labor Party and union movement urged public vigilance to preserve full employment during 23 years of Liberal rule, after 1978 they quietly dropped the policy as the Australian Labor Party turned increasingly to corporate donors for the money they needed to stay electorally competitive. While few leading lights of today’s Labor movement care to discuss it, it is right that Australians celebrate this bold statement of our right to work, and the 30 years of full employment it heralded.

This article aims to bring labour market activation policy into the orbit of eco-social policy, which we can understand as sustainable welfare without growth. Activation is extensively addressed from economic and social policy perspectives; however, environmental sustainability concerns are absent. Typically, each domain, activation and sustainability, is seen as mutually exclusive. Growing debate about sustainable welfare without growth features much discussion about the effects of productivism and about re-orienting and re-valuing work and how we use our time; however, such discussion tends to leave activation and unemployment untouched. One could ask whether there is any role for activation in eco-social policy: why focus on employment and employability, or even push people into work, if postgrowth requires a downsizing of paid employment and working time in everyone’s lives? The purpose of this article is to explore this question and to consider how activation could be re-valued and re-thought as a policy tool for eco-social policy.