Spanish bullfights have been organized twice in Hungary: in 1904 and 1924. Unlike in 1904, when the bullfights arrived in Budapest from Paris and were held with the city's urban tourism promotion interests in mind, the 1924 corrida was connected to the internationalization of Spanish bullfights through their support by fascist Italy, causing a domestic political imbroglio in Hungary due to competing political and business interests at home. At the same time, the bullfights represented another novelty in the field of transnational popular entertainment, whose different waves had continuously reached Budapest since the late nineteenth century. Focusing on the 1924 event, the article argues that the bullfights organized in Budapest that year need to be understood from the perspective of interactions between postwar European authoritarian cultural politics, the domestic political scene in Hungary, and Spanish attempts to turn the bullfights into a transnational spectacle rivaling the popularity of British football. Although the bullfights did not take root in Hungary, their organization in Budapest represents an important chapter in the global advance of twentieth-century popular culture, a historically informed understanding of the formation of which requires consideration not just of successful but also failed processes of cultural transfer.