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The investigation of singular practices and actions is the bedrock of Conversation Analysis (CA), yet it is not the only approach that CA research can take. This chapter poses a series of analytic questions designed to guide the analyst’s attention towards a complementary mode of analysis, one which takes as its object of study not a singular practice but rather a system of practices, alternative solutions to a recurrent problem of social organization. While this approach has been employed to greatest effect in research on generic organizations of interaction, the analytic techniques are themselves generic and applicable across domains of action. Rather than select a practice or action and ask what forms it can take or what environments it can inhabit, conversation analysts can instead select a problem, an exigency of social interaction, and ask how participants solve it. Alternative practices and actions naturally cluster around the organizational problems to which they serve as possible solutions, and it is this endogenous organization that CA research aims to document. The chapter sketches out and illustrates a range of analytic techniques that conversation analysts have employed in past research and can employ again to discover and investigate organizations of practice.
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