This article explores the social impact of new information and communication technologies (ICTs). It argues that they are best understood, not as heralding a substantially new ‘information society’, but as significant technologies emerging in but inherently part of late modernity. This argument is developed by examining themes from post-materialism, globalisation and information society theories. It is suggested there are two types of technology, those changing and extending existing processes and those facilitating wholly new activities, and that recent innovations in information and communication technology are rather better construed as the former. By examining empirically questions of identity, inequality, power and change the recent and future impact of ICT's is explored, and it is argued that current trends suggest increasing convergence (economic and organisational as much as technological), differentiation and deregulation.