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2 results

  • 8 - Compensatory Consumption

  • from 1 - Consumer Psychology of Individuals
  • Edited by Cait Lamberton, Wharton School, University of Pennsylvania, Derek D. Rucker, Kellogg School, Northwestern University, Illinois, Stephen A. Spiller, Anderson School, University of California, Los Angeles
  • Book:
    The Cambridge Handbook of Consumer Psychology
    Published online:
    30 March 2023
    Print publication:
    06 April 2023, pp 228-246

  • Summary

    This chapter reviews the myriad ways in which consumers use compensatory consumption strategies to address self-discrepancies. First, we review the existing literature on compensatory consumption. Specifically, we discuss the role of self-discrepancies in triggering compensatory consumption, review the compensatory consumption strategies consumers can use to cope with such self-discrepancies, and discuss their effectiveness. Next, we address consumer tensions and mispredictions regarding whether and when to pursue compensatory consumption. We conclude with a discussion of future opportunities for research on this topic.

  • A double-edged sword: when does identity threat affect unethical behavior?

  • Jinyi Zhou, Jifang Dou, Xiaoye (May) Wang
  • Journal:
    Journal of Management & Organization / Volume 29 / Issue 6 / November 2023
    Published online by Cambridge University Press:
    03 December 2019, pp. 1120-1138
    • Article
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  • Although individuals have different kinds of defensive strategies towards identity threat, the relationship between identity threat and unethical behavior is still unclear. In the current study, according to identity threat and self-affirmation theory, we propose and test the role of publicness of identity threat in determining whether identity threat will lead to unethical behavior. One online experiment with 197 participants (mixed design) and one laboratory experiment with 86 participants (between-subject design) are used to test our hypotheses. Our findings reveal that when individuals' identity threat is from the public sphere, it will increase their unethical behavior, but when such a threat is from the private sphere, it will reduce their unethical behavior. Theoretical and practical implications are discussed.