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1 results

  • 9 - Becoming a Value-Focused Decision-Maker

  • Ralph L. Keeney, Duke University, North Carolina
  • Book:
    Give Yourself a Nudge
    Published online:
    17 April 2020
    Print publication:
    23 April 2020, pp 165-184

  • Summary

    To routinely use value-focused decision-making to nudge yourself to make better decisions, you need to develop skills to address its four critical concepts. These skills are the following: identifying values, creating alternatives, generating decision opportunities, and designing alternatives that satisfy others. For each of the four skills, several basic decisions similar to those you have previously faced are presented to practice using each concept. You can personalize these basic decisions to represent a decision that you do or will likely face. The exercises will help you understand the information that you create by applying the concepts. This should help you develop the initial skill to productively apply relevant value-focused decision-making concepts to any of your decisions. Mastering these skills requires using them on your decisions. This both helps you make better decisions and provides more practice at using the techniques to apply the concepts. With more practice, you will naturally become more proficient at the desired skills.