A recent trend throughout Australia has been to develop multi-purpose indoor public aquatic centres in favour of outdoor pools. Such major policy and planning decisions often rely on consultants' feasibility studies, yet there is limited comprehensive industry-wide data available on which to base such decisions. The industry-wide performance measures discussed in this paper help fill this void by providing objective data to support the contention that multi-purpose indoor aquatic centres tend to outperform centres with solely outdoor pools. The key indicators of performance are based on financial viability and community participation data for a sample of Australian public aquatic centres.