This paper explores carpet, an intergenerational product, that lives and ages with its users. An ethnographic study was conducted through participant observation and in-depth interviews to understand why carpet matters in Turkish homes. Exploring material culture of carpet unfolds its meaning as a signifier of culture in second-order semiological systems. Study finds carpet has socializing traits, is the maker of home, needs maintenance and can be an artwork or object. Examining a product's importance and emotional durability can enable new understandings of product meaning and sustainability.
