The conquest of the Shang Dynasty at Anyang around 1046 BCE by the Zhou is one of the major events for not only Chinese Bronze Age but also early interaction between the pastoralist groups from the Eurasian Steppes and agriculture ones in the Central Plains of China. It is well-known from historical texts that the pre-Zhou people lived in the ancient Bin region (豳), the exact location of which is unclear, but most likely in the Jing River valley. At some point the leader Gugong Danfu (古公亶父) moved from Bin to the capital Qi (Zhouyuan), which preceded the Zhou invasion of Anyang. We have produced a new high resolution radiocarbon chronology for Zaolinhetan, a small settlement in the pre-Zhou heartland. This shows not only an exceptionally long chronological span for the site, but also a different phasing compared to the traditional pottery typology, which raises new questions regarding the regional variation of pottery typologies. Intriguingly, the analysis also reveals a rapid abandonment of Zaolinhetan around 1100 BCE, at the same time many larger sites, such as Zhouyuan, which later became the capital of the Western Zhou dynasty, were significantly expanding. We argue that the drastic decline of Zaolinhetan as revealed by the substantial number of radiocarbon dates and probably also the movement of pre-Zhou political center from Bin to Qin, was part of bigger picture that involved a range of social and environmental factors.