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The introduction chapter outlines the need for qualitative research in the age of digitalization. The chapter outlines the opportunities and challenges which digital technologies and digitalization provide and enable. The chapter explicates the need to understand the different aspects of digitalization, the opportunities, issues, challenges and implications at different levels (individual, work, organizational, societal) and outlines the need of qualitative research to understand these phenomena. The chapter discusses the methodological opportunities and challenges for digital qualitative research enabled through digitalization.
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