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Creating a stimulating social theory with long-lasting influence for generations of scholars is driven by multiple interacting factors. The fortune of a theory is determined not only by the author's creative mind but also by the ways in which principal concepts are understood and interpreted. The proper understanding of a social theory requires a good grasp of major historical, political, and cultural challenges that contribute to its making. Considering these issues, Marková explores Serge Moscovici's theory of social representations and communication as a case study in the making of a dialogical social theory. She analyses both the undeveloped features and the forward-moving, inspirational highlights of the theory and presents them as a resource for linking issues and problems from diverse domains and disciplines. This dialogical approach has the potential to advance the dyad Self–Other as an irreducible intellectual, ethical, and aesthetic unit in epistemologies of the human and social sciences.
From a dialogical and Bakhtinian theoretical stance, identity is seen a process and a product of the tensional relation between multiple perspectives or positions. Even in the midst of different dialogical approaches to the self, there is an overarching consensus that the dialogical dynamics established by these different positions are a core element for understanding how identity works. One of the main problems of the field has been the development of empirical methods enabling the study of such dynamics. Positioning Microanalysis is a method based on a dialogical approach, which aims the systematic tracing by trained observers of the dialogical dynamics of self-positions as they unfold over time. This method assumes a genetic-developmental perspective, allowing the study of self-positions taking place in the here-and-now in a moment-by-moment basis. The main unit of analysis is the emergent self-position, which is characterized by a basic triadic relation (I-Other-Object). This method, on a first level of analysis, depicts the microgenetic movements of self-positions from moment to moment, but it also allows for more macrolevels of analysis, by describing stable sequences or cycles of positions. Thus, it may be used as a tool for the study of identity in a given historical moment of the person regarding specific themes or relevant “objects.” This method will be illustrated by its application to the first session of a psychotherapy case.
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