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1 results

  • 31 - Effects of Social Media Use on Cultural Adaptation

  • from Part V - Assessment
  • Edited by Guido Rings, Anglia Ruskin University, Cambridge, Sebastian Rasinger, Anglia Ruskin University, Cambridge
  • Book:
    The Cambridge Handbook of Intercultural Communication
    Published online:
    18 February 2020
    Print publication:
    23 April 2020, pp 504-520

  • Summary

    Stephen M. Croucher and Ming Li start by providing an overview of the concepts of cultural adaptation and cultural fusion, highlighting how newcomers adapt to the new culture while also maintaining elements of their own culture. Simultaneously, they argue, interactions between the dominant and newcomer cultures lead to cultural changes in the dominant culture. Using Bourdieu's notion of social capital, the chapter then discusses how social media play an important role in intercultural adaptations in terms of establishing interpersonal connections and acquiring intercultural communication skills and knowledge of the host society’s values and interaction protocols.