Over the last decade, and throughout the Americas, evangelicals have strongly mobilized in defense of socially conservative agendas or against so-called “gender ideology,” sparking general and academic interest. Much less is known about progressive evangelicals. Using the unique juncture presented by the constitutional process in Chile, we study the politicization of a progressive evangelical identity and ask when these religious groups mobilize. We argue that intra-denominational competition for evangelical identity has played an important role in progressive evangelical mobilization, and more specifically the wish to differentiate themselves from conservative evangelicals, introduce a distance from the political right, and show the internal diversity of the community. This process occurs in response to an initial (conservative) politicization of religion. Drawing on campaign materials, surveys, and interviews, we provide evidence for this argument highlighting that policy preferences and theological interpretations are core differences among both groups, sparking countermobilization.