During the Brazilian military dictatorship (1964–85), the Movimento Revolucionário 8 de Outubro (‘8 October’ Revolutionary Movement, MR-8) attempted to mobilise peasants for its revolutionary project. This article analyses communication between MR-8 militants and peasants in Brotas de Macaúbas, Bahia. Based on interviews and document analysis, it documents the central role of José Campos Barreto (Zequinha) as a leader in this political process. The son of a local family, Zequinha enjoyed the respect of peasants and relied on his knowledge of their lives to better communicate with them. While the MR-8 made some inroads with peasants, its work in the region was prematurely ended when agents of the state descended on Brotas to arrest Carlos Lamarca, one of the dictatorship's most wanted militants.