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  • 8 - Compensatory Consumption

  • from 1 - Consumer Psychology of Individuals
  • Edited by Cait Lamberton, Wharton School, University of Pennsylvania, Derek D. Rucker, Kellogg School, Northwestern University, Illinois, Stephen A. Spiller, Anderson School, University of California, Los Angeles
  • Book:
    The Cambridge Handbook of Consumer Psychology
    Published online:
    30 March 2023
    Print publication:
    06 April 2023, pp 228-246

  • Summary

    This chapter reviews the myriad ways in which consumers use compensatory consumption strategies to address self-discrepancies. First, we review the existing literature on compensatory consumption. Specifically, we discuss the role of self-discrepancies in triggering compensatory consumption, review the compensatory consumption strategies consumers can use to cope with such self-discrepancies, and discuss their effectiveness. Next, we address consumer tensions and mispredictions regarding whether and when to pursue compensatory consumption. We conclude with a discussion of future opportunities for research on this topic.