A biophysical model describing long-range cell-to-cell communication by a diffusiblesignal mediated by autocrine loops in developing epithelia in the presence of amorphogenetic pre-pattern is introduced. Under a number of approximations, the modelreduces to a particular kind of bistable reaction-diffusion equation with strongheterogeneity. In the case of the heterogeneity in the form of a long strip a detailedanalysis of signal propagation is possible, using a variational approach. It is shown thatunder a number of assumptions which can be easily verified for particular sets of modelparameters, the equation admits a unique (up to translations) variational traveling wavesolution. A global bifurcation structure of these solutions is investigated in a number ofparticular cases. It is demonstrated that the considered setting may provide a robustdevelopmental regulatory mechanism for delivering chemical signals across large distancesin developing epithelia.