This paper analyzes public willingness to support farmer adoption of best management practices in Oklahoma’s Fort Cobb Watershed, a multiuse area for agriculture, residential water provision, and recreation. The study uses Oklahoma’s Meso-Scale Integrated Sociogeographic Network survey to conduct a contingent valuation analysis of a hypothetical, one-time tax that would support farmer adoption of pasture and riparian buffer management practices. Respondent heterogeneity is modeled using beta-binomial regression. Public support for the hypothetical program is stronger for the tandem implementation of riparian buffer establishment and pasture expansion (willingness to pay [WTP] = $290) and riparian buffer establishment (WTP = $317).
