The use of agile methods can also be advantageous in the development of physical products, as pilot projects have shown so far. However, the transfer of agile methods to the entire organisation is difficult, due to the different, prevailing circumstances of the various development activities. We have therefore defined a new approach subdividing product development into agile technology-driven and traditional product-oriented development. This model considers the methodological characteristics and thus enables the combination of the benefits of both agile and traditional development methods..