Chapter 3 focusses on the temple of Hera at Foce del Sele north of the Greek colony of Poseidonia-Paestum in southern Italy. New archaeometric analysis on the metopes from the Hera sanctuary near the mouth of the river Sele has made it possible to propose a new reconstruction of the oldest Hera temple on the site, which belongs to the first generation of Doric stone temples. The study of the architectural elements confirms the decorative nature of the first Doric friezes. Moreover, by analyzing the mythological subjects on the frieze and comparing them with other early Doric temples in Selinous, Delphi, and Athens, it can be shown that the tendency to choose Panhellenic themes over local traditions is a general feature of early Doric temples. Because of the detachment of the imagery from local traditions, the Doric temple is described as a “non-place” according to the definition of the French anthropologist Marc Augé. Conceiving temples as standardized “non-places” that could be set up in any given local environment was crucial to the agendas of Greek elites, who needed to reorganize agricultural and urban landscapes to regulate population pressure and social tensions – both in the colonies and in homeland Greece.