The appreciation, conservation, and reconstruction of ruins, deteriorating buildings, and archaeological sites of historical, religious or cultural value, as well as their safeguarding, lead to a complex set of issues and considerations. This brief paper suggests that a deeper understanding of the various models of heritage management can enhance acceptance of the different practices of heritage care. The fragility of heritage sites and of heritage models urges us to look for viable answers to global ethical and aesthetic questions regarding the management of heritage sites.