We use a dynamic model of the U.S. apple industry separated into organic and conventional production to better measure the impacts of pest or disease outbreaks on producers and consumers, along with an equilibrium displacement model to simulate welfare effects from various shocks compared to a baseline. Our results show that the impacts of the outbreaks differ between organic and conventional production methods. Growers’ and consumers’ responses to shocks differ widely across the industry. Farmers and policy makers should use these findings to appropriately respond to different shocks and production methods.