Diversification into alternative enterprises appears to be gaining in popularity and economic importance as a way to supplement family income and to provide alternative sources of high-quality food. However, potential rabbit producers lack information about investment requirements and production and marketing costs. The objective of this study was to determine the most profitable operation of small-scale rabbit production by estimating the costs and returns, net present values, and payback periods of two rabbit production systems. Despite a difference in the net income generated, a cash surplus occurred for both systems at the end of the third year. This surplus was the return to land, family labor, and management. Thus, rabbit enterprises may provide economic opportunities for farm families who have limited land and capital.