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1 results

  • 3 - Appeals

  • Norbert Götz, Södertörns Högskola, Sweden, Georgina Brewis, University College London, Steffen Werther, Södertörns Högskola, Sweden
  • Book:
    Humanitarianism in the Modern World
    Published online:
    17 July 2020
    Print publication:
    23 July 2020, pp 68-143
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  • Summary

    This chapter takes a long view of the evolution of appeals for emergency aid. Our case studies of Ireland, Soviet Russia, and Ethiopia illustrate the trajectory of humanitarian fundraising over time. The chapter provides new empirical research on appeals for aid in each case, while identifying key distinctions as well as striking similarities and continuities in discourse and practice. In each case, transnational aid mobilisation gained momentum when the disaster received media attention after the crisis had escalated. The socio-political context differed, as Soviet Russia and Ethiopia were ruled by regimes hostile to the West, making transnational aid a delicate matter, while Ireland was part of the British Empire. While Irish and Russian representatives appealed directly to donors, Ethiopian victims depended on brokers abroad to make the calls for aid. However, humanitarian actors were also forced to complement their support for distant sufferers with ancillary campaigns for the local charity market.