Currently, feminist activists are engaged in problematizing and reframing “rights” claims in southern Africa. This article discusses three cases of such activism, all of which show the limitations but also the potential of using rights claims to transform gender cultures and gain economic and gender justice. These cases involve the successful challenge to the gender discriminatory 1982 Botswana Citizenship Act; the policy shift of Women and Law in Southern Africa from a focus on legal rights advocacy to a synthesis of rights and kinship-based claims; and initiatives by South African gender activists to confront the contradiction between the country’s constitutional guarantees of women’s rights and high levels of gender violence.