Discrimination against old age and work with elderly people are evident in the practices and organisation of caring professions, of which social work may be taken as an example because of its central role in community care provision. This article examines the implications for the status of professional social work with elderly people of recent proposals to develop the role of care manager in place of the case management model developed in Kent and elsewhere. It is argued that such a move derives from managerial concerns, which ignore the likely consequences for retrenching ageism and other forms of discrimination in services for older people. It is concluded that more careful consideration will be required concerning the context in which new professional models are being developed, if these discriminations are not to be reproduced and reinforced, as well as the benefits from case management systems being lost.