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Lakshmi Balachandran Nair, Libera Università Internazionale degli Studi Sociali Guido Carli, Italy,Michael Gibbert, Università della Svizzera Italiana, Switzerland,Bareerah Hafeez Hoorani, Radboud University Nijmegen, Institute for Management Research, The Netherlands
We discuss the single embedded case study design in this chapter. We deliberate how this design is different from multiple and single holistic designs in terms of the levels of analysis and the nature of replication. The selection rationale and sampling are discussed next. Afterwards, we move on to the longitudinal and/or cross-sectional single embedded designs. The strengths and the weaknesses of the design in terms of internal validity, external validity, and the number of variables are discussed subsequently. This chapter also discusses the (mis)conception regarding longitudinal designs and temporal embedded units.
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