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1 results

  • 8 - Social Media Activism

  • from The Third Era
  • Seth C. Oranburg, Duquesne University, Pittsburgh
  • Book:
    A History of Financial Technology and Regulation
    Published online:
    24 March 2022
    Print publication:
    31 March 2022, pp 96-111

  • Summary

    Social media and other online platforms have had a profound impact on corporate activity because they allow ordinary shareholders to directly communiate with each other and publicly demand changes in corporate governance. This newfound “shareholder democracy,” powered by platforms like Twitter, changed the rules of the games for corporate managers and investors alike. Not only can the shareholder “crowd” respond to current events and impact stock prices directly, such as in the case of GameStop, but these platforms also allow disgruntled investors to organize protests and demand accountability and transparency. This Chapter explores various events in the modern era in which shareholders have wielded social media to impact corporate activity, either intentionally or by accident. Although it is unclear whether this consumer engagement produces a profitable effect on company value in the long run, it is clear that we are in a new age of corporate dealings. In light of these new technologies, the SEC has the opportunity to unlock, legalize, and even promote new, financial technologies.