Sequels, spinoffs, serials, and other kinds of generic works are prevalent in Nollywood filmmaking and popular with fans. These spinoffs and other generic works are characterized by a degree of familiarity, made evident in their repetitive and or affiliative dimensions. According to Adejunmobi, familiarity as a mode of media engagement in Nollywood generates specific pleasures connected to the repetitive dimensions of the films and television shows. These highly repetitive works also sustain a type of leisure activity for viewers without dedicated leisure time who combine Nollywood viewing with everyday work. This form of leisure is identified as a leisure of concomitance.

In this interview with the Nigerian filmmaker, Tunde Kelani, film scholar Tunde Onikoyi explores the universe of Kelani’s cinematic vision, particularly as it relates to Thunderbolt (2002) and Dazzling Mirage (2014). Although produced twelve years apart, what binds them is a common humanitarian narrative temperament. Onikoyi and Kelani discuss his films in broader terms, exploring literary references, Kelani’s interest in health, and how cinema convey his creative tendencies. The interlocutors investigate the effects of “magun,” male chauvinism, and patriarchal idiosyncrasies in contemporary Nigeria. Kelani shares his filmmaking vision, and reflects on the future of Nigerian cinema in framing African story-telling.

This article draws from “big-data” analysis of Netflix’s usage, which suggests that what spectators tend to like about films is inherently generic. Moreover, the process of liking serves as a metaphor, over and above the process of taking pleasure, for the ways in which spectators make texts meaningful rather than deriving meaning from them. The article then discusses some examples of African cultural production in order to focus attention on the category of analysis at stake in theorizing genre—a discussion that helps to distinguish genre’s thematic ontology from its material, formal, and stylistic features. Finally, at the intersection of spectator agency and theme, genre appears to be an “ideological impulse,” a way of relating to and encoding experience that begins with people and that they distribute over texts. This way of understanding genre, the article argues, may help scholars write more productively about the social nature of the concept.

This article discusses three representative examples of one particular genre, the Ghanaian ghost movie, to look closely at the creation and evolution of the figure of the ghost in analog and digital video environments. The larger aim is to expand our understanding of African movie genres by accounting for their technological and material dimensions. In Ghana, the earliest ghost movies, here represented by Ghost Tears (Socrate Safo, 1992) and Suzzy (Veronica Cudjoe, 1993), relied on analog visual effects to render the ghost as a visual trace of violence. Appearing almost a decade later, The Chase (Jon Gil, 2011) is noteworthy because it stretches the boundaries of the genre considerably. Jon Gil, the director and producer of the film, exploits digital tools to transform the ghost into a horrifying, multisensory experience; the ghost is felt as a disembodied, affective shock. In both cases, the ghost reflects back on its technological context in unanticipated ways.

This article focuses on shifts, or “new waves,” within contemporary African film as sites of struggle and moments of exposure of the divergent forces at work in the struggle. From this perspective, attempts at initiating a new style in commercially oriented storytelling do not so much culminate in a break with previous styles of storytelling as they create a new space for tension over ideological claims and narrative coherence. As illustration, the article considers the competing logics at work in the strategies or rationalities associated with the branch of Nigerian filmmaking described as New Nollywood.

This article begins by tracking how the delineation of “New Cinema” in the recent work of Manthia Diawara differs significantly from the approaches that had been dominant when he published his initial study on African cinema in 1992. The changes lead us to position current filmmaking practices vis-à-vis Nollywood film, and to ask how the formation of the cinematic subject functions in contemporary “new waves” of cinema.

Recent experimentation by Nollywood producers has encouraged increasing differentiation of film practices as a strategy for contending with a demanding video market. “New Nollywood” refers to a select group of aesthetically sophisticated films intended for a new tiered distribution method, beginning with theatrical release and ending with DVD release. Nigeria’s upscale multiplex cinemas are therefore a starting point for examining what is new—and not so new—in Nollywood. This article argues that New Nollywood films and the cinemas in which they appear appeal directly to spectators’ senses by promising not only a movie and shopping, but also an affective experience closely bound up with global consumerism. The films exhibit a metropolitan vantage point that emphasizes subjects such as airline travel, trendy technology, consumer culture, global pop culture, lifestyle brands, high fashion, and luxury goods. These films advertise their “modernity,” which is not presented as a consolidated order of knowledge and values, but rather as an assemblage of signifiers of city life. Whereas mainstream Nollywood continues to produce strong narratives that resonate with its intended audience, New Nollywood—with its emphasis on images and style—is a direct expression of the cultural and economic forces shaping life in Lagos today.