Skip to main content Accessibility help

We use cookies to distinguish you from other users and to provide you with a better experience on our websites. Close this message to accept cookies or find out how to manage your cookie settings.

Close cookie message
×
  1. Home
  2. Search

Refine search

Refine search

Access:
Content type:
Publication date:
Apply   From and To filters
Subject: Show more
Journals Show more
Publishers: Show more
Societies Show more
Series: Show more
Collections: Show more

Actions for selected content:

Select all | Deselect all
  • View selected items
  • Export citations
  • Download PDF (zip)
  • Save to Kindle
  • Save to Dropbox
  • Save to Google Drive

Save Search

You can save your searches here and later view and run them again in "My saved searches".

Please provide a title, maximum of 40 characters.
Cancel
×

1 results

  • 6 - Using AI to Influence Consumer Choice

  • from Part II - Consumer Choice
  • Edited by Larry A. DiMatteo, University of Florida, Cristina Poncibó, Université de Turin, Geraint Howells, National University of Ireland, Galway
  • Book:
    The Cambridge Handbook of AI and Consumer Law
    Published online:
    21 October 2024
    Print publication:
    31 October 2024, pp 62-74

  • Summary

    This chapter argues that the influences on consumer choice should be revisited because the digital environment and the use of AI increase the urgency of having a clear criterion with which to distinguish permitted influences from prohibited ones. The current emphasis on either rational consumers or behaviourally influenced consumers operates with an ideal of unencumbered choice which has no place in reality and overlooks the fact that the law allows many subtle or not-so-subtle attempts to influence the actual behaviour of consumers. To effectively stand up to the force of AI-driven sales techniques, it may be necessary to update the existing framework of consumer protection.