Tracks Shakespeare's emergence as a print author, noting that his first publications were a pair of narrative poems which, though intended primarily to secure aristocratic patronage, proved to be singularly successful commercially. The earliest publication history of Shakespeare's individual plays is mapped in detail, with particular attention being given to the career of Thomas Millington, who, in effect, provided 'proof of concept' that Shakespeare publishing was a worthwhile venture. Andrew Wise's subsequent success in publishing Shakespeare titles is also noted. The fact that the plays were, initially, published anonymously is registered, as is the fact that many of the earliest editions offered significantly attenuated texts. Some speculation is offered as to the derivation of these shortened texts. The chapter notes that, by the end of the first decade of the seventeenth century, Shakespeare was well established as a recognised print author as well as a successful playwright.

Chapter 6 challenges the orthodoxy that plays were essentially premiered on the public stages prior to their performance at court. Jason Lawrence focuses on the royal performances of Othello and Measure for Measure at Whitehall in late 1604, in an attempt to modify some critical statements about these plays. It is Lawrence’s contention that the court performances of both of these plays were effectively prepared as royal premieres for the king. The two new plays share a common source in Cinthio’s prose Hecatommitti, and Lawrence demonstrates how the significant alterations and additions made in each case engage directly with the interests of the new monarch, suggesting that Shakespeare was, at least partially, dramatising stories from his new-found Italian source with these royal performances in mind. Lawrence shows that, in each case, any prior performance might have been intended primarily as a rehearsal for the court appearance. The length of Othello in particular fits with Richard Dutton’s argument about the preparation of longer play texts specifically for Jacobean court performance, although, significantly, in this case it would be for a brand new rather than revised play.