Japanese barberry is an important landscape shrub that has a demonstrated potential to be invasive in ∼30 states across the central and northern United States. Forty-six cultivars were evaluated for their potential to produce fruits and seeds in a randomized, replicated field planting. Seeds from a subset of cultivars were evaluated for their ability to germinate and survive as seedlings in a deciduous woodland. Seed production for cultivars varied from no seeds to more than 12,000 seeds plant−1 and the number of seeds per fruit ranged from 0.1 to 1.8. Five cultivars produced fewer than 100 seeds plant−1, and two cultivars failed to produce fruit. When plants were allowed to mature for 4 to 5 yr beyond the first evaluation time, cultivars exhibited significant increases in fruits per plant, producing as much as 35,000 fruits plant−1 (‘Sparkle’). ‘Golden Devine’ and ‘Red Chief’, fruitless cultivars at the first evaluation, produced 165 and 20 fruit plant−1, respectively, at the follow-up evaluation, demonstrating that long-term evaluation of cultivars is necessary to accurately assess sterility. Between 12.5 and 31% cultivar seed sown in a deciduous woodland germinated, and seedlings survived at rates between 5.6 and 29.3%. Coupling cultivar seed-production data with germination and survival data in a deciduous woodland suggests that even cultivars producing as few as 100 seeds annually have the potential to contribute a few seedlings each year to a natural area.