This paper analyses recent debates on race and racism in Cuba in the context of changing economic and social conditions in the island. Since the early 1990s, and largely in response to the negative effects that the so-called Special Period had on race relations, a group of artists and intellectuals began denouncing the persistence of racist practices and stereotypes in Cuban society. Although they are not organised around a single program or institution, these musicians, visual artists, writers, academics and activists share common grievances about racism and its social effects. It is in this sense that they constitute a new Afro-Cuban cultural movement. It is too early to fully assess the impact of this movement, but these artists and intellectuals have been largely successful in raising awareness about this problem and bringing it to the attention of authorities and the Cuban public.