Cover crops can generate both on-farm and water-quality benefits. However, their use in Iowa remains subdued, partly due to implementation costs faced by farmers. We tested the hypothesis that monetary incentives through cost-share programs are effective at increasing the area of farmland planted to cover crops in Iowa, as opposed to the alternative in which the participants of cost-share programs would have planted the same cover-crop acreage in the absence of payment. We found that cost-share payments induced a 15 percentage-point expansion in cover-crop acreage beyond what would have been planted in the absence of payment, among farmers who participated in cost-share programs. The estimated additionality rate was 54%, suggesting at least half of cost-share expenditures funded cover-crop acreage that would not have been planted without payment. Furthermore, we estimated the public cost to reduce nitrogen loads to Iowa waterways via cover crop, beyond what would have occurred in the absence of cost-share programs, to be $1.72–$4.70 lb−1 N ($3.79–$10.36 kg−1 N). Farmers absorbed about 70% of those costs as private losses, and cost-share payments offset the remaining 30%. Although the additionality rate estimated in this study is less than what has been found in other states, the cost-share programs in Iowa have been relatively cost-effective, due to their lower payment rate.