The Cabell Screen, a 400 square foot media display installed on the façade of James Branch Cabell Library is a recent venue for artistic and scholarly expression at Virginia Commonwealth University Libraries. Spanning two floors of the main academic library building, the Cabell Screen displays curated electronic exhibitions of still and moving images to thousands of people who walk by the building each day. With no additional budget or staffing, a committee of librarians developed a mission statement, content strategy, and workflows to program and promote content. While the Cabell Screen uses a specific type of technology, the practices established at VCU Libraries can be applied to a range of budgets and media, including projections and monitors, to create a dedicated electronic exhibition space.