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Contents
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Introduction
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Acknowledgments
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2 - Political Marketers
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List of Tables, Figures, and Images
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4 - George W. Bush
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1 - Political Marketing
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Frontmatter
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Index
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References
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6 - Citizen Consumers, Political Marketing, and Democracy
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Consumer Democracy
- The Marketing of Politics
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Dedication
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Preface: The U.S. Presidential Election of 2012
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3 - Political Brands
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Conclusion
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5 - Campaigning Effects
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Democracy and the Media: A Comparative Perspective Edited by Richard Gunther and Anthony Mughan. Cambridge: Cambridge University Press, 2000. 496p. $85.00 cloth, $29.95 paper. Media and the Presidentialization of Parliamentary Elections By Anthony Mughan. New York: Palgrave, 2000. 179p. $65.00.
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- American Political Science Review / Volume 96 / Issue 1 / March 2002
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- 03 March 2004, pp. 239-240
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- March 2002
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